MktgProbz 17: How to grow your influence

What most people fail to remember when they approach the challenge of growing their influence is the true meaning behind the all too often used word 'influencer' —i.e., a person who have influence in the lives of others.

How influential you are or become is NOT determined by the number of followers you have. Influence is determined by the depth of your relationship with the people whose lives and news feeds your content, voice, brand, and products permeate. Influence is something that is earned. It is not won by battling it out with your competition on adwords or pushing out 500 instagram posts a day. Influence is earned by gaining the respect, understanding, attention, and trust of the audience or community you're trying to reach.

Watch below as we deep dive into your #MarketingProbz questions on gaining influence in a new marketplace.

#MktgProbz (09): HOW TO GAIN SOMEONE'S TRUST

The Key to Gaining Trust

—this one is for Brenda, Joshua, & Katherine

#MarketingProbz? Everyone's got 'em.

 I'm on a mission to be part of the solution. Enjoy these two minute marketing solutions to solve your greatest marketing challenges (#MktgProbz) in this series of short videos.

Brenda, Joshua, and Katherine all have one major marketing challenge they're facing right now and what it boils down to is winning trust. 

In the episode below, I address the challenges facing Brenda, Joshua, and Katherine below in this minute marketing video. Watch below to find out our best strategy for gaining the trust of your target customer or audience, no matter what odds are stacked against you.

On this episode of #MktgProbz we answer your questions revolving around trust and understanding. Here's our best strategy for how to win the trust of your target customer or audience.